• Company

    MICFootball analyses, designs and implements sports marketing solutions tailored to the communication requeriments and objectives of brands and corporations

    We welcome you to our new MICFootball Events and MIC Sports Services website.

    Here you will find some marketing campaigns and events we organize during the year.


  • Consulting

    • Consultancy service for brand and/ or product placement through sports
    • Sports-linked product launch plan
    • Identification, contact and negotiation with brand assets
    • Communication/ event sponsoring campaign, facilities and sporting entities appropriate to the profile of the organisation
    • Advice and monitoring of the development of programmed activities
    • Consultancy on motivation and group cohesion in the organisation through sport
  • Database Management

    Planning and running of campaigns with segmented targets.

    • Sending mail communications for third parties.
    • Promotions: distribution of products, vouchers or discounts to specific target audiences.
  • Communication and Marketing

    Full sports marketing service; we are involved in the entire process.

    Event organisation:

    • Brand events in different formats and categories
    • Internal events; team building


    Negotiation and management of brand and/ or product sponsorship for appropriate events, facilities and sports entities.

  • Communication and marketing


    Placement of advertisements in the different media and communications used for events organised by MICFootball.


    • External: brand/ product promotions aimed at partners and clients
    • Internal: promotions and/ or discounts in sports events aimed at company employees and/ or their children


    Supply of product samples to sports events.

    Corporate social responsibility:

    High added-value activities of a social nature brought into existence through sport.

  • Sports management


    Sports consultancy service

    • Club sports planning
    • Technical organisational chart
    • Protocols, responsibilities and tasks
    • Control and detailed monitoring of sports plan
    • Initial and ongoing coach training

    Technical analysis

    • Filming of matches
    • Filming of training
    • Team reports
    • Player reports
  • Sports management


    MICFootball makes all its knowledge and contacts available to institutions with the aim of promoting the playing of sports and of acting as a social promoter and planner for the area.

    • Plan for promoting local sports
    • Training courses and seminars
  • Facilities management

    The relations, activities and contact portfolio of MICFootball Sports Events enables efficient management of facilities with the aim of obtaining maximum performance from them.

  • Event organisation

    • Youth football tournaments
    • Adult football tournaments
    • Campus
    • Skills training
    • Sojourns:
      • Sports sojourn for national and international teams
      • Sojourns for coaches, centred on analysing the methodology of the leading clubs in Spain
    • Events aimed at specific groups (disabled, disadvantaged groups…)



    International youth football tournament, held during Easter week in Costa Brava, which combines the participation of unassuming teams from all around the world with some of the most well-known teams on the world football circuit.

    MIC, comprised of 4 categories (under-12s, under-14s, under-16s and under-19s), each year attracts teams of the calibre of Manchester United, Arsenal FC, Real Madrid CF, FC Barcelona, Internazionale Milano, Brazil National Team, Mexico National Team, Bayern München, Paris Saint Germain, Porto FC and Ajax FC amongst others.

    It has already become a reference for youth football at the highest level; the tournament has seen players like Leo Messi, Gerard Piqué, Sergio Busquets and Cesc Fàbregas (FC Barcelona), Bojan Krkic (AC Milan), Anderson (Manchester United), Marcelo (Real Madrid CF), Juan Mata (Chelsea FC), Neymar (Santos FC) or Philippe Coutinho (Internazionale Milano) amongst others. More information


    Football tournament in under-7 and under-9 categories which is held in Andorra during the May public holiday break.

    The competition, which brings together 70 teams across 3 football-7 categories, boasts the involvement of some of the country’s most prestigious clubs (Valencia CF, RCD Espanyol, Villarreal CF, Atlético de Madrid or FC Barcelona).

    More informacion


    Football-7 tournament in the under-12 category organised for Danone on a nationwide level as a high-added-value marketing activity with great impact on its target audience.

    The event, which forms part of the World championships which Danone promotes in more than 40 countries, is sponsored by top-class footballers and takes place in different cities across the country.

    MICFootball organises the entire event: it enlists the participating teams, contracts and manages the facilities, manages the logistics, hosts and monitors the tournament in the different locations.

    Likewise, MICFootball also organises parallel activities that turn the competition into a big brand event.


    Danone group internal football championship.

    The event, promoted by the group’s Human Resources department as an internal communication and cohesion activity, brings together brand employees from all across Spain.

    MICFootball organises the entire event: planning in accordance with the Human Resources managers of the company, booking facilities, organising the logistics and hosting the tournament.


    Under-15 football championship organised for the NIKE brand on a worldwide-scale. The tournament used by Nike as a marketing and head-hunting tool, is considered the unofficial Club World Championship of the division.

    The Premier Cup celebrates five Classificatory Phases in different cities throughout Spain in which the best teams of each region participate. The winner of each phase is classified for the Final Phase which determines the representative to the World Final of the competition.

    MICFootball Sports Events organises the entire competition in Spain: enlisting the participating teams, contracting and managing facilities, logistics management, hosting and monitoring the tournament in the different locations. Furthermore, MICFootball is also responsible for promoting and publicising the event.


    Conceived as a football skills training camp aimed at players from 16 to 19 years, Nike Camp Pro offers a pioneer concept in training and specific development of all matters related to football and all its areas.

    Highly-esteemed professionals create and develop, throughout the training, a working dynamic specially designed and adapted to improve the football skills of the participants.

    More information


    Football camp aimed at players from 8 to16 years of age which MICFootball organises for the Nike brand in Andorra, Madrid and Lisbon.

    With ten events under its belt and more than a thousand participants each year, the Nike Camp is considered the most prestigious and highest-level brand camp in all of Spain.

    Various top players like Cesc Fàbregas, Víctor Valdés, Iniesta, Figo, Juan Mata, Sergio Ramos or Puyol visit the camp to play alongside all the participants.

    MICFootball organises and manages the entire event: communication and promotion of the event (media planning, web page, advertisement…), enlisting and registering participants, booking hotels and venues, organising transfers and hosting the entire training, activity and competition programme.

    More information


    Basketball camp aimed at players between 8 and 16 years of age organised for the Nike brand in Andorra and Madrid.

    The presence of important professional players and the magnificent facilities and the high technical profile of the sessions have ranked the Nike Camp Basketball as a leader in Spain.

    MICFootball organises the entire event.

    More information

Other events

  • Other events


    A unique worldwide event promoted by nike which giive to youth amateurs players the chance to prove their value in an elite scene and also the chance to become real professional players.


    Football tournament with 500 participants from the different BMW branches across Europe. MICFootball Sports Events organises the stay and the internal tournament.


    The island of Ibiza hosts this international youth football championships held at the end of June in 5 different categories.


    Football camp backed by Samuel Eto’o held in Mallorca for three years.
  • Other events


    Product training promoted by Nike to provide young sportspeople with the knowledge required to select the most suitable sports material for their physical and technical characteristics.


    Football technical exercises circuit aimed at the children of clients of the airline under the tutelage of the Brazilian player Ronaldo.


    Head-hunting programme promoted by Nike in the Community of Madrid which involves organising different castings to select the best eleven in the area.


    Youth football tournament in which teams of international prestige and other local teams participate. The event is organised at the request of the Burriana Town Council during the “Les Falles” celebrations.
  • Other events


    Held in Tortosa and Peralada, these international skills seminars and workshops are attended by world-renowned coaches.


    Football championship promoted by the Mallorcan Ministry of Immigration aimed at the different groups of immigrants living on the island.


    Course organised for the Qatar youth football national teams. Booking of hotels, transfers, facilities and organising friendly matches with the most relevant teams on the national circuit.


  • Partners

  • Partners

  • Partners

  • Partners



  • Contacto



    MIC Sports Services

    Avda. Cerdanyola, 98
    Ed. Collserola - Desp. 12
    08173 Sant Cugat del Vallès

    Tel.  + 34 93 589 70 20
    Fax. +34 93 589 89 98

  • MIC

    International tournament  held in Costa Brava (Girona) during the easter break (all ages)
    From 26 to 31 April
  • MICFootball 7

    U-8 and U-10 international Tournament held in Andorra
  • Nike Camp Andbank Andorra

    Football and Basketball camp for chidren aged 8 to 16 held in Andorra
    From 30 June to 13 July
  • Nike Camp Pro

    High improvement  football camp for players aged 16 to 19 held in Andorra
    From 30 June to 13 July
  • MIC Sports Services

    Equipaciones Nike para todos los equipos y clubes; ¡Infórmate!
    Toda la temporada
  • Stages aspire

    We prepare your season, your resting days or your friendly games
    full season
  • Trials Nike

    Practical and theorical formation about football equipment for football players.
    Full season
  • Danone Nations Cup

    U-12 tournament held in diferent venues around the country
    From May to June
  • Premier Cup

    U-16 tournament boosted by Nike worldwide
    May - June

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MIC'15: Everything is ready

FC Barcelona, Manchester United, Real Madrid, Manchester City, Liverpool and other laureated teams are already in the MIC teams list. 

Just a few days to close the MIC'15 registrations. This year tournament numbers: More than 200 teams from 36 countries, about 200.000 supporters, 5.000 accredited persons and more than 600 matches in 5 days... all in 20 fields placed in la Costa Brava area. Are you ready?




The amount of teams wearing Nike outfits next season keeps raising.

If you want to learn more about last news and models for the outfit of your team, call on +34 935 897 020 or send a mail to:




The prestigious DANONE NATIONS CUP continues with the best matches in e class category. In this 2015 best Spanish teams are playing regional phases and dream about reaching the finals against the best teams worldwide. 

The current spanish champion, Cornellà, traveled to Brazil to compete in the world finals. A great experience that players and staff will not forget.